Rafkat Rafikov

Rafkat Rafikov is a luxury real-estate marketing strategist who has spent more than a decade proving that in the ultra-prime segment, marketing is the engine of the sale, not an accessory to it. He built Drumelia Real Estate's marketing operation from a one-person desk into a fifteen-strong team known across Europe, led the digital campaign behind Villa Cullinan in La Zagaleta, at €32M then Spain's most valuable home, and has worked all three sides of the market: agency, developer and, today, his own firms. At Listyco he leads market data and intelligence.

Rafkat writes from having sat on every side of the table: agency marketing at Drumelia, development and promotion with Prestige Expo Group, and now data and market intelligence at Listyco. His articles cover the Costa del Sol market’s real mechanics, pricing, inventory, what actually sells ultra-prime property, combining brand narrative, high-end audiovisual production and rigorous data analysis, in English, Spanish and Russian.